My first piece about ESG went live back in 2019, and in that article, I made the statement that ESG investing was becoming mainstream. Nearly four years later, ESG is still a hot-button topic for corporate leaders and shareholders – so much so that politicians have...
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What retailers (and other businesses) can learn from a 14-year-old’s shopping habits
I consider myself somewhat of a digital elder. I worked for my first internet start-up in the early 90’s, helping newspapers establish their classified business online as well as offering dial-up internet access to their newspaper subscribers. It was a time before...
The Deep Tech Dilemma: How to Make it to Market
Many people envision themselves changing the world and making it a better place. Through leadership, contributions, volunteerism, taking new approaches, and sheer determination to make things better. I’m one of those people too. When I try to make the world a better...
We Can Work It Out: Internal Communications Lessons from the Beatles
The Beatles have always had a special place in my heart throughout my career, and having spent many years at EMI, I was privileged enough to play a part in the band’s launch on digital platforms. Now almost twelve years later, my daughter is the beneficiary of...
Yes, You Do Need Content Marketing
Imagine you’re getting ready to try out a new hobby. You’ve thrown caution to the literal wind and decide to take up hang gliding. You pull out your phone and look up “how to hang glide”. A blog post and instructional video from an adventure company comes up. The...
3 Ways Social Media Can Boost Your Brand Loyalty
The majority of CEOs perceive social media as a distracting, risky business. In fact, Forbes notes that 61% of Fortune 500 CEOs have no presence on social media at all. Skepticism aside, CEO engagement on social media helps communicate company values,...
Work Smarter, Not Harder: Why CEOs Should Invest in Design Systems
As a CEO, time is money, and infrastructure is your best friend. With the onset of all things digital, simplifying processes and optimizing time is more critical than ever. To stay competitive in the hyper-evolving digital market, the c-suite needs to forgo band-aid...
Company Operational and Business Changes Driven by Pandemic
As the pandemic slowly winds down, a significant amount has been written about the its impact on B2C and B2B customer buying habits and patterns. Increased social restrictions, unemployment, remote work, and limited access to products and services are among the...
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