I consider myself somewhat of a digital elder. I worked for my first internet start-up in the early 90’s, helping newspapers establish their classified business online as well as offering dial-up internet access to their newspaper subscribers. It was a time before...
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Yes, You Do Need Content Marketing
Imagine you’re getting ready to try out a new hobby. You’ve thrown caution to the literal wind and decide to take up hang gliding. You pull out your phone and look up “how to hang glide”. A blog post and instructional video from an adventure company comes up. The...
3 Ways Social Media Can Boost Your Brand Loyalty
The majority of CEOs perceive social media as a distracting, risky business. In fact, Forbes notes that 61% of Fortune 500 CEOs have no presence on social media at all. Skepticism aside, CEO engagement on social media helps communicate company values,...
Work Smarter, Not Harder: Why CEOs Should Invest in Design Systems
As a CEO, time is money, and infrastructure is your best friend. With the onset of all things digital, simplifying processes and optimizing time is more critical than ever. To stay competitive in the hyper-evolving digital market, the c-suite needs to forgo band-aid...
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