Define, create, and plan the visual, verbal, and experiential elements that will position your brand so it resonates with your target audiences.
Boldsquare
Brand Development
About
Welcome to Boldsquare Brand Development
A strong brand is more than just a logo or a tagline—it’s the heartbeat of your business. Develop a visual and verbal brand identity that resonates with your key audiences, builds customer loyalty, and helps your brand stand out from the competition.
Our Services
Brand Strategy
A strong brand is more than just a logo or a tagline—it’s the heartbeat of your business. Develop a visual and verbal brand identity that resonates with your key audiences, builds customer loyalty, and helps your brand stand out from the competition.
Brand Audit
Assess your brand’s strengths, weaknesses, and opportunities to ensure your brand meets customer expectations and remains competitive in the marketplace.
Brand Architecture
Build a strategic framework for your organization’s portfolio of brands, sub-brands, and services that creates a cohesive brand identity and ensures clarity for customers across all touchpoints.
Brand Platform Development
Your brand’s north star, the brand platform is the foundational resource that identifies the critical building blocks of the brand – such as mission, vision, brand pillars, value proposition, and voice and tone.
Verbal Identity
Establish a compelling verbal identity that clearly defines your brand's voice, tone, messaging, and value proposition at every touchpoint.
Brand Voice & Tone
Develop a distinct brand voice and tone that consistently reflects your brand’s personality, fosters deeper connections with your audiences, and enhances the impact of your messaging.
Content Guidelines
Ensure a cohesive brand experience with a comprehensive guide for your brand’s content that ensures consistency in messaging, style, and tone.
Visual Identity
Create a cohesive visual presence that sets you apart from competitors, reinforces brand loyalty, and fosters recognition and trust.
Logo Design
Design a memorable logo that captures the essence of your brand, enhances recognition, and services as a powerful symbol of your identity across all touchpoints.
Brand Guidelines
Establish a detailed outline that guides how the brand purpose and strategy can be visually articulated and unifies your brand’s design elements – like logo, colors, and typography – to ensure a coherent visual experience.
Brand Activation
Bring your brand to life through impactful experiences and engaging interactions – like events, campaigns, and digital initiatives – to create meaningful connections with your audience, drive brand awareness, loyalty, and growth.
Experiential Branding
Deliver immersive, memorable experiences that engage with your audience and allow them to connect emotionally with your brand.
Brand Management
Monitor and nurture your brand’s identity and reputation, while adapting to audience preferences and market dynamics to stay aligned with objectives.
Other Services
As well as its expertise in brand development, Boldsquare is a full service strategic marketing and communications firm that works with clients across the United States to help them achieve their most important business goals. Our highly talented team works across multiple sectors and challenges, creating deep and effective partnerships and collaborations with clients to drive core KPIs rather than simple clicks and views.